the equation for which follows:

: N(t) - N(t-1) = [p + qN(t-1)/m] × [m - N(t-1)]

Where:

* N(t)= the number of adopters in the current time period, (t)
* N(t-1)= the number of adopters in the previous time period, (t-1)
* p = the coefficient of innovation
* q = the coefficient of imitation (the social contagion influence)
* m = an estimate of the number of eventual adopters

The major challenge with the Bass model is estimating the parameters for p and q. However, the Bass model has been so

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