in a group is an icon or is most "popular" within a group. This person has the most influence over others. For example, in a child's school life, people who seem to control the perceptions of the students at school are most powerful in having a social influence over other children.

Culture

Culture appears to play a role in the willingness of an individual to conform to the standards of a group. Stanley Milgram found that conformity was higher in Norway

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