iOS. Apple also announced that the application would include turn-by-turn navigation, 3D maps, and the virtual assistant Siri. The mapping service was released on September 19, 2012. Following the launch, Apple Maps was heavily criticized, which resulted in a public apology by Apple CEO Tim Cook in late September and the departure of two key employees of Apple (see also §Early inaccuracy).

Google Maps was the default mapping app in iOS from the first generation iPhone