of frozen foods in 1973, eventually opening three Bejam stores in the Netherlands. In 1974, the company opened a new jointly owned cold store in Milton Keynes with the National Freight Corporation.

The company grew very quickly during the 1970s, and by 1978 had grown to 147 stores with of sales space making £2.34 million of profit on £44.23 million turnover. The appliances division joined up with Barclays Bank