Blue Origin has faced criticism for its perceived slow progress, particularly when compared to SpaceX. Addressing these challenges, the company underwent a leadership change in September 2023, appointing Dave Limp as CEO to succeed Bob Smith.

On January 16, 2025, Blue Origin reached orbit with the first launch of the New Glenn vehicle. On April 14, 2025, Blue Origin completed its 11th human spaceflight and its 31st spaceflight for the New Shepard Program with an all-female