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to sell Chess Mentor, a chess-tutoring app. In 2005, Internet entrepreneur Erik Allebest and partner Jarom "Jay" Severson, who met as undergraduate students at Brigham Young University, bought the domain name, and Aficionado moved to chessmentor.com. Erik and Jay assembled a team of software developers to redevelop the site as a chess portal. The site was relaunched in 2007 with heavy campaigning and promotion on

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