Cinesa. In 1962, Cinesa began its expansion, starting by setting up a travelling cinema called Itinerama, which toured the country to show the new projection system to the main cities in Spain. This initiative allowed more people to enjoy the Cinerama experience.

Subsequently new cinemas were opened in Madrid, such as Proyecciones, and in Barcelona, such as Florida. However, in 1966, due to the technical complexity and high cost of the Cinerama, the decision was taken to discontinue its use. This led Cinesa to adapt its cinemas to screen