and video performance.

In February 2013, Conviva launched a Viewer Experience Report, analyzing 22.6 billion streams globally throughout 2012; the report discovered that 39.9% of their customer's online video streams experienced buffering in 2012. The data showed that, on average, audiences watch 250% more video when there is lower buffering, quicker start time, and higher bitrate.

In 2013, Conviva analyzed global data from 45 billion video streams, seen across more than 1.6 billion individual devices and on more than 400 premium

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