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Pictures (also known as DreamWorks SKG). SKG stood for Spielberg, Katzenberg & Geffen. Geffen was still contracted to the now MCA-owned Geffen Records at that time, but stood down in April 1995. The three partners later launched the subsidiary record label DreamWorks Records in early 1996. Geffen focused on the music division of DreamWorks, with the live-action film division being handled closely by Spielberg, and Katzenberg focusing on the animated film division. Geffen recruited experienced music industry figures

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