as a sales subsidiary specifically for the European market, and Nanao USA in California, United States, to launch products in that region under the same "Nanao" brand as in Japan. "EIZO" was launched as a brand of Hitec Associates in Europe in 1985, with the European arm was renamed as the Eizo Corporation in January 1990.

In 1990, the company's headquarters moved to Matto, Ishikawa,