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<p>the <a href="page.php?w=American_Civil_War">Civil War</a> did Americans commonly label an <a href="page.php?w=Insolvency">insolvent</a> man 'a failure. Accordingly, the notion of failure acquired both moralistic and <a href="page.php?w=Individualism">individualistic</a> connotations. By the late 19th century, to be a failure was to have a deficient character.</p>

<p><big>In business</big></p>
<p>A commercial failure is a <a href="page.php?w=Product_%28business%29">product</a> or company that does not reach expectations of success.</p>

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