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traffic. Once Penguin was rolled out, it meant that content was key, and those with great content would be recognised and those with little or spammy content would be penalised and receive no ranking benefits. The purpose according to Google was to catch excessive spammers. Allegedly, few websites lost search rankings on Google for specific keywords during the Panda and Penguin rollouts. Google specifically mentions that doorway pages, which are only built to attract

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