in 2001.

While at MIT, his email exchange with Nike over a request to print "sweatshop" on custom order shoes went viral.

After graduating from the University of California, Santa Cruz in 1996, Peretti published an article titled "Capitalism and Schizophrenia" in Negations, a Texas-based journal of critical theory. The paper compares the text Postmodernism and Consumer Society, by Fredric Jameson, with Deleuze and Guattari's

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