purchased KERO-TV in early 1957; when the Wrather-Alvarez partnership broke up a year later, Jack Wrather kept KERO-TV and the San Diego stations as part of his newly renamed Marietta Broadcasting. In 1959, Wrather merged Marietta Broadcasting into Buffalo, New York-based Transcontinent Television Corporation.

One of KERO-TV's best remembered shows was Cousin Herb's Trading Post, a local variety series in the 1950s. The show's host Herb Henson