became a 3D figure and was used in outdoor signage.

The company is well known for its advertising catchphrase "Pizza! Pizza!", which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Initially, the pizzas were served in a single long package (a piece of corrugated cardboard in 2-by-1 proportions, with two pizzas placed side by side, then slid into a form-fitting paper sleeve that was folded and stapled closed). In 1988,