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appeal; ethos, with the authority of an entity; and kairos, in the right time or with some relation with them. Another important application of persuasion can be seen in public speeches. Those can be through a process called framing and reframing. This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message. If a speaker wants to use a specific word, slang, or metaphor, they need to do a lot of research on their audience's background to understand the values and

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