of Omaha was founded in 1909 by a medical student at Omaha's Creighton University and his wife, Dr. C.C. Criss and Mabel Criss. It has grown into a Fortune 500 company offering insurance and financial solutions for individuals, businesses and groups throughout the United States.

In 1927, V. J. Skutt joined their team and was named president in 1949. With a license to sell insurance in all 48 states, an abbreviated name and distinctive Native American symbol,