to increase production outputs. The ideological line of the newspaper was derived from publications such as Pravda, Kazakhstanskaya Pravda and Sotsialistik Kazakhstan.

Qizil Tugh provided a publishing platform for young Uyghur poets and writers, and carried literary critique articles on Uyghur-language works. The newspaper published poems by , , H. Turdi, Nasreddin Mansurov, I. Rozi and . The latter made his literary debut in the pages of Qizil Tugh in 1936.