shows on Saturday nights at the time. Previously on Saturdays, Nickelodeon themselves had the Saturday night timeslot to older sitcoms from the channel's late night programming block, Nick at Nite.

Then-Nickelodeon president, Geraldine Laybourne, wanted to expose the myth that there was no audience for children's programming on Saturday nights. Laybourne was a purveyor of market niche-talk, which was a strategy of programming highly focused programs targeted