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Three stages have been identified in the life cycle of a norm: (1) Norm emergence - norm entrepreneurs seek to persuade others of the desirability and appropriateness of certain behaviors; (2) Norm cascade - when a norm obtains broad acceptance; and (3) Norm internalization - when a norm acquires a "taken-for-granted" quality. Norms are robust to various degrees: some norms are often violated whereas other norms are so deeply internalized that violations are infrequent. Evidence for

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