a biology professor at the University of Texas, stated that "memes spread through online social networks similarly to the way diseases do through offline populations." This dispersion of cultural movements is shown through the spread of memes online, especially when seemingly innocuous or trivial trends spread and die in rapid fashion.

For example, multiple viral videos featuring Vince McMahon promoted misogynistic messages and hate against Jewish people, women, and the LGBTQ+ community. The video