on television, and ran the first computer ad during the Super Bowl in 1978, deliberately framing the company as a David against IBM's Goliath.

Wang's decline followed several converging failures, including its slow transition from minicomputers to microprocessors. The market for standalone word processing systems collapsed in the early 1980s when personal computers running software such as MultiMate replicated the Wang interface at a lower cost. In October 1983, Wang