Miguel McKelvey established GreenDesk, an "eco-friendly coworking space" in Brooklyn. In 2010, Neumann and McKelvey sold the business and founded WeWork, renting its first location in SoHo, Manhattan, which opened in April 2011. Manhattan real estate developer Joel Schreiber purchased a 33% interest in the company for $15 million.

In 2011, PepsiCo placed