- to the funky boutiques, the avant-garde florists, the designer jewellery and futuristic furniture (at millennial prices)."

In February 2004, the London Plan was first issued and, paired with Queensway, designated Westbourne Grove as one of Greater London's major centres.

Around 2007, the road's eastern Bayswater-end, underwent a rapid period of transformation, east of Chepstow Road.