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<p>to both the firm and society may include <a href="page.php?w=economies_of_scale">economies of scale</a> and <a href="page.php?w=economies_of_scope">economies of scope</a>. For the firm, horizontal integration may provide a strengthened presence in the reference market. This means that with the merger, two firms would then be able to produce more revenue than one firm alone. It may also allow the horizontally integrated firm to engage in <a href="page.php?w=monopoly_pricing">monopoly pricing</a>, which is disadvantageous to society as a whole</p><p>
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