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it to his clients before employing it on himself:

In a later work, Observations on Trance or Human Hybernation (1850), Braid provides probably the first account of self-hypnosis:

Émile Coué

Émile Coué was one of the most influential figures in the subsequent development of self-hypnosis. His method of "conscious autosuggestion" became an internationally renowned self-help system at the start of the 20th century. Although Coué distanced himself from the concept of "hypnosis",

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