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degree; interlocutors regularly and consistently change their linguistic forms according to context.;"Styles can be ranged along a single dimension, measured by the amount of attention paid to speech." : Style-shifting correlates strongly with the amount of attention paid to speech. According to studies conducted by Labov, this was one of the single most important factors that determined whether or not an interlocutor would make a style-shift.;"The vernacular, in which the minimum attention is paid to speech, provides the most systematic data

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