to the consumer, rather consumers who wish to register a domain must do so via a domain name registrar.

After the industry's liberalisation in 2002, there is an active competitive market in registrars with a variety of prices and services.

In 2008, auDA changed its longstanding policy and allowed changes in ownership of .au domains. Although the secondary market was initially slow to take off, there have recently been signs of increasing maturity in the .au aftermarket culminating in the record $125,500 sale of investmentproperty.com.au.

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