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until 1958. Although by this time aluminum was more widely known, it was by no means a household word. Davis' major responsibility was to promote the manufacturing and selling of quality aluminum products: Alcoa's Wear-Ever line of cookware was sold by college students recruited each spring; Alcoa made aluminum wire as an electrical conductor when copper-wire producers refused to do so; and aluminum horseshoes, bicycles, covers for bottles, canteens, and ships, and the Wright brothers' airplane engine

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