selling 21 flavors, then an unusual amount. The following year, Baskin opened his first store in Pasadena, Burton's Ice Cream Shop. The pair quickly opened new stores and as of 1948 they collectively had 6 stores. By 1949, this had increased to over 40. By this point their businesses were associated, and that year, they purchased a dairy in Burbank to gain more control over production.

In 1953, the approach of separate brand identities was dropped, and the