conventional films and to continue its expansion gradually.

In 1972 the company increased from 11 to 25 screens, and in 1973, Cinesa introduced the "Ticket Rojo", a special discount on ticket prices for pensioners, a programme that still applies today under the name of "Mayores de 65 años". Between 1976 and 1980, the company reached a total of 37 cinemas, thanks in part to the introduction of the first mini cinemas. This successful format in other countries led Cinesa to establish the so-called Minicinemas in Madrid, the first of them