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are frequently not very large--novels frequently do not sell well until the author gains a literary reputation. There are exceptions, however; YouTuber Zoella published her debut novel Girl Online in November 2014, and the book sold 78,109 copies in Britain in its first week. The novel saw huge sales because she already had an established audience, and publishers were willing to run a large print run. By comparison, bestselling Fifty Shades of Grey

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