to spread across America. Many Denny's locations were built near freeway off-ramps, leading to increasingly larger signage.

In 1959, Danny's Donuts was renamed Denny's Coffee Shops and changed its operation to 24 hours in order to avoid confusion with the Los Angeles restaurant chain Coffee Dan's. Two years later, it changed its name again to simply Denny's.

During a period when the business was expanding, reaching over 1,000 restaurants and all 50 states by 1981, the company absorbed many former Sambo's

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