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from 1978 until 2003, when the UK government banned all tobacco sponsorship in sport. Snooker and Formula 1 were the only two sports given a two-year extension until 2005. Two-time snooker world champion Alex Higgins sued the makers of Embassy in 1999, claiming that the encouragement from the sponsors to smoke Embassy cigarettes and the free cigarettes given to players had contributed to him contracting throat cancer.

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