the second-tier titles. In 2007, the costs to the retailer were 12 to 24 cents per copy for the top tier and as high as 50 cents for the second tier. The minimum buy-in is about .

History

Free Comic Book Day was conceived by Joe Field, a California-based comics retailer, event promoter and partner in WonderCon. In 2001, Field noted how successful feature films based on comic book franchises were providing the comic book industry with a positive cultural

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