channel. Gimlet then hired Blumberg's spouse and former Rachel Maddow Show producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue. Rafsanjani spearheaded Gimlet Creative, a wing of the company that, it said, "creates highly produced narrative audio in partnership with brands."

On August 2, 2017, Gimlet announced it closed a $15 million Series B investment round, led by Stripes Group.