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the 1884 trademark "Tabloid". Previously, medicines had been sold mostly as powders or liquids. Burroughs and Wellcome also introduced direct marketing to doctors, giving them free samples. In 1895, Burroughs died, aged 48, leaving the company in the hands of Wellcome. It flourished and Wellcome set up several related research laboratories. In 1924, Wellcome consolidated all his commercial and non-commercial activities in one holding company, The Wellcome Foundation

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