in-platform activities. Credits are used to buy virtual goods such as clothing, furniture, and accessories created by other users for their 3D avatars.

The platform also supports a creator-driven marketplace, where designers sell digital items and earn credits that can be converted to real-world value through IMVU's reseller program. In 2021, IMVU partnered with the digital finance platform Uphold to allow users to convert their in-platform currency, VCOIN, into real-world money. VCOIN is a blockchain-based