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from which the prize gets its name. It was later sponsored by Technics (1998 to 2001), Panasonic (2002 and 2003), Nationwide Building Society (2004 to 2008) and Barclaycard (2009-14). The 2015 prize was sponsored by the BBC, while in 2016 it was announced that a three-year deal had been struck with Hyundai to sponsor the event.

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