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in the 1910s in order to spread popularity, and by 1913 the company was producing 18 times more chocolate than they did when at the original plant in 1880. By the 1920s Milka had introduced limited edition themed chocolates. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs. By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany's number one chocolate. Over the

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