use points earned to acquire No Fear gear. Grand prizes include admission to:
*Mixed martial arts event
*Motocross events
*a surfing trip to Hawaii
*a concert tour with Lamb of God.

On February 12, 2008, World Extreme Cagefighting announced that the No Fear energy drink had entered into a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with