to specific groups defined by age, gender, race, education, religion or any of a number of other factors. In theory, the audience who would most likely watch SNICK would be too young to be out on the town and too old to be in bed by eight.

Laybourne believed that the original shows on the SNICK block would double Nickelodeon's audience on Saturday night by as many as 650,000 to one million viewers. According to Nickelodeon, about one-third of Ren & Stimpys audience, more than a million viewers, were between the ages of 18 and 35. By early