with threats; one can induce them with payments; or one can attract and co-opt them to want what one wants. This soft power - getting others to want the outcomes one wants - co-opts people rather than coerces them.

Soft power contrasts with "hard power" - the use of coercion and payment. Soft power can be wielded not just by states but also by all actors in international politics, such as NGOs or international institutions. It is also considered