growing consumer demand for premium content across entertainment touchpoints and platform[s]." Under the agreement, Sony will hold a 51% stake in the combined company, and inherit Zee's public listing on the Bombay Stock Exchange. The companies set a two-year deadline of 21 December 2023 to complete the merger, with a one-month grace period ending 20 January 2024.

In 2022, SPN changed its corporate name to Culver Max Entertainment Pvt. Ltd.; the name is used exclusively by the holding company,