data from Strava users in supported cities and regions.

History

Strava, which means "strive" in Swedish (although spelled "sträva" in Swedish with an "ä"), was founded in 2009. Co-founders Michael Horvath and Mark Gainey first met in the 1980s as members of Harvard University's rowing crew.

In 2007, the two began developing an athlete-focused social platform, returning to an idea they had

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