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it immediately invited Kurata, then president of Hitachi Production Co., Ltd., to serve as the head of the television business headquarters and began preparations for the launch. At noon on April 12, 1964, Tokyo Channel 12 officially launched (broadcasting as ); the first program broadcast included "The Birth of Tokyo Channel 12", a NHK Symphony Orchestra concert, the 90-minute TV series "The Shore of Sorrow", and variety shows such as "Good Night 21st Century". On the first day of broadcast, Tokyo Channel 12's average

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