decision makers must identify that they have a problem and that technology roadmapping can help them in solving the problem.

Satisfy essential conditions

In this step it must become clear what the conditions are (they must be identified) and if they are not met, who takes actions to meet them. These conditions include, for example:
* A need for the technology roadmap
* Input and participation from different parts of the organization (e.g., marketing, R&D, the strategic business units)

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