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and fancy waistcoats--was not popular with its target market, leaving tailors with piles of unsold clothing which, to recoup losses, were sold cheaply to menswear shops elsewhere in London. While there had been some affluent adoption--"an extravagant upper-class snub to the post-war Labour Government and its message of austerity"--it was predominantly suburban working-class youth who adopted and adapted the look ("spiv" and cosh boy associations also hastened its middle-class rejection)

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