for the show, which was relaunched as This Week with a network time slot at 10:30 AM Eastern Time. During Brinkley's run, three major sponsors were part of the show: General Electric (which departed after taking control on NBC in 1987), Archer Daniels Midland and Merrill Lynch.

On November 10, 1996, David Brinkley retired as host of This Week but continued to appear on the program