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titles to denote marital status, age or gender. In 2018, a campaign named GoTitleFree was launched to encourage businesses to stop requesting, storing and using marital status titles in their registration forms, and when speaking with customers, launched on the grounds that titles often lead to assumptions about a woman's age or availability for marriage, and exclude non-binary people (though various titles, such as Mx., are increasingly used in some countries). This is in line with established practice advocated by the World Wide Web Consortium

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